US star Billie Eilish said that she has “never ever loved something” more than her third studio album Hit Me Hard And Soft.
The theme of the album – while similar to her previous two in criticising toxic beauty standards, the pressures of global stardom and ruthless online commentary – is an outlier in that it is centred around love and its accompanying heartbreak.
Eilish, who did not release any singles in advance, planned for the album to be listened to chronologically on Friday so it “hits you hard and soft both lyrically and sonically, while bending genres and defying trends along the way”, her website said.
On Instagram, she posted a short video snippet of her and brother and songwriting partner Finneas O’Connell in which he speaks about making a new album before the footage abruptly ends.
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