Iceland is where mums go - but this weekend they've banned mums from coming into their stores for Mother's Day.
The store shared a post on socials saying that they wanted all 'icon' mothers to be having a rest this Sunday.
They did add a small disclaimer though, that if you ran out of Yorkshire puddings or ice cream... you will be allowed in for a few minutes.
NO MUMS ALLOWED THIS SUNDAY đź™…
— Iceland Foods ❄️ (@IcelandFoods) March 4, 2024
It's a well known fact, that mums go to Iceland. However, for one day only, on Sunday 10th March, we're asking that they don't go to Iceland. đźš«#MothersDay #ThatsWhyMumsDontGoToIceland pic.twitter.com/SclQ7YS4Ch