Tasha Ghouri has been called out by The Advertising Standards Authority for failing to label brand partnerships with 'ad' or 'gifted' on her social media.
The Advertising Standards Authority (ASA) said it had added The Love Islander to its non-compliance webpage after finding that she had been routinely posting ads and not correctly labelling them.
The ASA launched the webpage in 2021 to name influencers who were breaking rules and failing to label posts that were ads.
The webpage specifically highlights influencers who have repeatedly misled the public about their ads.
They remain on the page for three months and are subject to enhanced monitoring of their content.
ASA senior compliance executive Ed Senior said: “Three years ago, we conducted a major research project that found that UK influencers were only disclosing ads 35% of the time.
“Since then, we’ve seen a lot of improvement, but some influencers are consistently not labelling ads.
“Our rules are clear. Any ads on social media must be recognisable as ads. We recommend using #ad, up front, so that a viewer knows immediately what they’re seeing. Ignorance is not an excuse.
“We spoke with Ms Ghouri about her advertising and, while there were some genuine attempts to disclose some content appropriately, we were still concerned by a consistent lack of adequate disclosure on other occasions. We therefore weren’t satisfied with the overall response.
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